• NFL marketing

    Hey Cris, what do you think of the direction the NFL has taken the past few seasons with all the glitz and glamor?

    I guess I understand it but I don't like it. It seems to me that the NFL is trying to fix a lot of things that aren't broke. The draft was the last straw. I loved how the draft used to took place over the weekend. I got up at 8am grabbed a bowl of cereal and watched a couple hours of draft coverage. Now they have the first round on a Thursday with a bunch celebs hanging out along with all this ritzy garbage that I can't stand. Save that stuff for the Super Bowl.
    -puppychili


    You and I go to watch the game. We are going to stay tuned if they show Barbi Doll collections at halftime. But let's face it, the league is trying to attract new viewers. Putting the draft in prime time expanded the audience, brought new fans, and created new television revenues for the owners. Making money is the name of the game in the NFL and everywhere else. But we have seen push back by the fans work. Networks and announcers that don't focus on the game usually pay a price.
    -Cris Collinsworth
    This article was originally published in forum thread: NFL marketing started by puppychili View original post

    Comments 7 Comments
    1. DannyMilk's Avatar
      I think a lot of it has to do with greed, and capitalizing. The NFL wants to keep progressing, instead of settling...There's a lot of things I miss, and there's a lot of things I like. Also, some companies in good positions like the NFL want to explore, experiment, and see if things work (i.e. Pro Bowl 2010)...I do hate a lot of things that are geared OBVIOUSLY and STRICTLY towards money (MLB Opening Day on Thursday in Europe or Sunday Night as opposed to Monday Day games, and also NFL starting the season on Thursday nights)...as far as the Draft goes though, I'm not much of a draft fan, but I understand what you're saying. I think a lot of the draft for mediocre fans like me is seeing the crowd reaction, not seeing what celebrities are there haha
    1. BigDerf's Avatar
      Why complain about the draft in prime time? It gives us all a great excuse to go to the bar!
    1. TheRealJosh's Avatar
      Quote Originally Posted by BigDerf View Post
      Why complain about the draft in prime time? It gives us all a great excuse to go to the bar!
      The only problem I have is that there doesn't seem to be much film past the 1st round. I remember ESPN talking about QBs for the entire draft. Even in the 6th and 7th rd. There were 200 non-quarterbacks taken.
    1. BigDerf's Avatar
      Quote Originally Posted by TheRealJosh View Post
      The only problem I have is that there doesn't seem to be much film past the 1st round. I remember ESPN talking about QBs for the entire draft. Even in the 6th and 7th rd. There were 200 non-quarterbacks taken.
      But thats always been the case. Has nothing to do with the draft going primetime.
    1. FessJL0861's Avatar
      The Superbowl has become an energetic Greco-Roman clusterfu(k. The draft is on the way there. I see that revenue is a good thing, but I do not feel like the fans carry as big of a stick as we think we do. There just aren't enough guys and gals like us. We purists/semi-purists/film nerds are a dying breed. It seems like the 4-favorite team fan is the wave of the future. Well, that makes me want to puke. Wow that made me sound like a 97 year old man.
    1. Wordsworth's Avatar
      It seems to me that the NFL doesn't need to change its formula to try and capture a wider audience. It already owns the country. More people watch football than practically everything else combined. I think in some ways they're actually losing fans to the college game because people feel there's too much money and advertising in the league, and that the sport is becoming diluted by guys who just want fat paychecks and by people who can't stop breaking the law despite their success. An 18 game season would further enhance that feeling amongst those people I would venture to guess. I think the college game has just as much marketing involved, but I think a lot of people feel it's a more pure version of the sport.
    1. CABengalsfan's Avatar
      Quote Originally Posted by FessJL0861 View Post
      The Superbowl has become an energetic Greco-Roman clusterfu(k. The draft is on the way there. I see that revenue is a good thing, but I do not feel like the fans carry as big of a stick as we think we do. There just aren't enough guys and gals like us. We purists/semi-purists/film nerds are a dying breed. It seems like the 4-favorite team fan is the wave of the future. Well, that makes me want to puke. Wow that made me sound like a 97 year old man.
      If that makes you a 97 yr old then get me a walker and a cup to put my teeth in because I am with you on this one. The SB just feels much different then any other game and not in a good way for the true football fans. The playoffs and conf champs games are the games played with real NFL intensity. The SB is just one big party/tv show and the game is almost secondary. Watch the classic SBs on NFL net and you will see how much they have changed for the worse.

      Also, nothing worse then having multiple teams! I would rather hang out/talk NFL with a true Steelers or Ravens fan then a "fan" who says they like the Bengals, Colts and Cardinals. Pick one team and stick with them.