Darvon brings up an excellent point. Televising the coin toss is like the NBA Draft Lottery, except way less interesting. But if they went to Kinkos and threw some colorful team logos on posterboard and threw it into a hopper, still not that interesting.
Then again, Point Break was on NBCSports last night. It's not like the rating were all that great to begin with. And attaching "NFL" to the title should have been good for at least a few hundred thousand viewers. Then we'd be debating how an NFL Coin Toss program out-rated the championships of the Baseball IQ trivia game on MLB Network. Answer? Because the toss of a coin is a lot simpler than figuring out "name the top 14 players with 750 or more SS innings in 2011 to lead the league in FRAA."
By the way, if you guessed that Brendan Ryan and Clint Barmes rated #1 and #2 respectively in Fielding Runs Above Average, then you'd be correct.
"I'd knock your brains out, then pick them up later."