I came across an interesting article today: http://jezebel.com/5950971/the-nfls-...s-a-total-scam (NSFW: Cursing)
The article pretty much goes on to say that 35 cents of every $10 of Breast Cancer Awareness Month merch the NFL sells goes to help fight breast cancer. To me the article makes some great points shrouded in curses. The point that the article misses is that this kind of behavior is common among businesses. This practice, called cause marketing, uses the power of a for-profit company (ex: NFL, Tide, General Mills) to raise money for a not-for-profit cause (American Heart Association, American Cancer Society, Red Cross). In order to make a judgement on the NFL, you have to take into account the fact that they're not even close to the only ones engaging in cause marketing.
Once we get past the fact that the NFL is making money off of people who care about breast cancer awareness (as opposed to just donating a sum of money), the NFL still IS contributing money towards a good cause. The question is, is this kind of cause marketing, the kind that tugs at the strings of your heart, ethical? What do you guys think?