Looks like the bowls are being pulled apart.
Here is my Marketing Analysis.
Schools guaranteeing ticket blocks don't work. Due to StubHub et al.
TV ratings are good for 35 bowls.
Bowls work where the fans can DRIVE rather than fly, but at a new destination not home.
Conferences are going to start owning the IP rights, and pay bowls to host events.
ESPN wants 35 bowls, they need the programming.
Contracts expire next year.
So what to do???
1) Redistribute the location of the secondary bowls to get them to driving distance of most of the schools, most of the time, but at a tourist locale.
Like: Chicago, NYC, DC, ATL, Birmingham, KC, Dallas, Denver, SF, LA, Phoenix, and the secondary cities like Savannah. Use more Southern Secondary Cities.
2) These are TV events, with a ticketed event. TV can go anywhere, place the event to maximize ticket penetration.
3) Start locking up the secondary ticket market, like the NFL has.
4) Conferences OWN the bowls, which allow the geography to be maximized, pay the "bowl committee" to stage the event. Conferences own Merchandising/Ticket/TV/IP rights.
5) Start putting the matchup synthisized in a MMOP for the fans as a buildup to the event.
6) How about allowing a cascade? I.E. The winners of the Domino's Pizza Bowl and the Axe Fragrance for Men Bowl meet a week later in the Nutella Bowl. The NCAA already has to let the Playoff winner play an extra game, most of the others won't have played in a CCG so there shouldn't be a problem.
7) How about a bowl in Europe? or Hawaii? or Japan? Forget the fans travelling, just make it a tourist attraction for the locals. Then the long layoff wouldn't be an issue, it could be absorbed by travel. You might get a few bucks on local TV rights.
8) How about a two game bowl? have an afternoon game and then a PM game, different teams. Then you could get some overlap ticket sales to the other schools.
9) How about a Winner Takes All bowl, where the loser gets no $$$. Can we get a lottery tie-in? Didn't NJ pass a law that allowed Football gambling on lottery tickets?
10) September Bowls. This was already invented by Jerry Jones. Big Team hot matchups at Jerry's World in September where the ticket is the driver.
Bottom line, like everything profitable in the NCAA, the Conferences will take over and run it for their exclusive profit. How about the NCAA running some bowls??? Nah...that would take cajones.